There are a number of different methods you can use to grow the number of reviews your podcast receives, but you can also do quite a few things along the way to help listeners find your show and encourage them to leave reviews. You can read more about the impact online reviews have in our post on how online reviews can hurt your business. You’ll scare away a lot of potential listeners if your average star rating is too low. Consumers use reviews to gauge the quality of businesses, products, and services, and podcasts are no different. Podcast reviews also play an important role in social proof. That in-turn means you’re unlikely to be featured on their platform, or recommended in searches and their recommendations. If you don’t receive enough positive reviews and episode downloads on a frequent basis, you’ll have a hard time keeping your rankings high. Unfortunately, it still doesn’t change the fact that platforms like Apple Podcasts and Stitcher are controlled by algorithms similar to the ratings systems that control the TV shows, movies, songs, and books that make it into the mainstream.Īpple Podcasts, arguably the largest platform that exists for podcasts, incorporates ratings and reviews in its overall ranking algorithm. You can cut out the gatekeepers, meaning radio stations and TV networks, that act as barriers on your road to success when you launch a podcast. Digital forms of entertainment are no different. TV shows get cancelled if they don’t attract enough viewers. Record labels drop music artist’s albums that don’t sell. Why are Podcast Reviews Important?Īudience feedback has always controlled what gets noticed in pop culture.
First, let’s talk about why getting more reviews is important as well as what you can do to help your show succeed. We’re going to cover a few different methods you can use to get more podcast reviews. They’re public forums listeners can use to rate and give their opinions on the shows they listen to. Podcast reviews are important pieces of feedback you’ll receive on the platforms you choose to publish your show on, including Apple Podcasts (formerly iTunes), Stitcher, and YouTube.
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